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Telling Your Client’s Makeover Story on Video

Check out this video interview to get to know the Video Twins for yourself as we discuss the power of video and some of the technical tips that can help YOU produce beautiful videos. You may be thinking, “I don’t have the time or resources to get into this,” or “I don’t look good in front of a camera.” Have no fear. Video production can be simple, and it all boils down to two things: telling your story and planning ahead. I hope you’ll take a look!   

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Get Your Best Look: Custom Color Effects in Hair Additions from the Factory

In this video interview, you’ll learn:

  • Tips from Roszetta on how to use a mannequin head effectively
  • How Roszetta works with New Concepts to create custom color hair systems
  • The process of determining which color tone is best for each specific client
  • The way Roszetta maps out how much color should be used and where exactly the color should be placed throughout the client’s hair system
  • How Roszetta utilized color design without compromising the length of the hair system

  

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Another Look at the Dynamics of Consultation

Interview with Brent Hardgrave and Cheyenne Strametz

When it comes to Consultation, every salon professional is going to have their own style; However, there are some things that should be consistent no matter where you go. Every client should be welcomed as they arrive, their information should be collected, and her needs should be assessed.

When it boils down to it, a successful Consultation is so much more than that. In a way, a Consultation is like a first date. How? It’s the beginning of a relationship that should be built on trust and transparency. Once you get to know your client on a personal level and earn their trust, then you are able to share your expertise and recommendations.

As a Hair Loss Specialist, you are the artist. The designer. The expert. Not only is your job to give the client what they want, but also SHOW the client what they want. Be bold enough to make color and style recommendations for their hair but also for their overall look. This is a delicate line to walk, as you always want to speak gently and nurture the client’s inner beauty with your comments and suggestions. We have had some questions from our HLU students about Consultation, so what did we do? We turned to the experts!

  

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The Power of Questions: Coaching Session on Custom Hair Extensions

An Interview with Cheyenne Strametz

Check out this video interview with Cheyenne as we discuss how utilizing custom extensions can expand your business financially, grow your client base, and meet a wider variety of needs within hair thinning and loss. And remember, never stop asking questions!

In this video interview, you’ll learn:

  • How custom extensions can become an important tool for your hair thinning and loss business
  • The timeline for ordering and receiving a custom made hair piece
  • The difference in cost between a pre-custom and custom hair piece
  • How custom hair extensions can expand your business and your clientele
  • How to stay competitive in today’s hair loss market when it comes to professionalism, products and price
  • How payment plans can alleviate the burden of cost for your clients without having to lower the cost of your goods and services
  • The power of selling a design vs. selling a product

  

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Hair Color That Treats the Cuticle

As I’ve said many times before, I don’t just recommend any product I find on the shelf. I’m picky about the products I use because I only want the best service and solutions for my clients, and the products we use as salon professionals play a huge role in the service we provide.

With that being said, today I’m going to introduce my friend Larry Fussell, an Eslabondexx distributor located in a small town near Atlanta, GA. I had the pleasure of connecting with Larry recently, and I loved hearing how his story with Nouvelle USA  began and where he is now – a true expert in beauty products. Although Nouvelle USA has many amazing products available for purchase, there is one line in particular that I can’t brag enough about – The Eslabondexx Color products!

All of the Eslabondexx Color products have a one-of-a-kind hair Protection System built right in. What does that mean? Well, your typical color products tend to leave hair dry, damaged, and fragile. With Eslabondexx, the color products strengthen, condition, and energize the hair as it colors. How do I know? My team and I personally tested these products. We experimented with over 30 hair pieces to see if this stuff really works. What did we find? This coloring and conditioning cuticle treatment is truly the best out there.

  

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Getting Started In The Hair Thinning and Loss Business

recently had the opportunity to visit with my good friend Dr. Alan J. Bauman following the Hair+ Summit in Atlanta, GA. Dr. Bauman is a board-certified hair transplant surgeon who has a passion for serving those experiencing severe hair thinning and loss and training salon and medical professional to do the same. In the interview, I had a question for him. Almost every person I meet that’s interested in a career in the hair thinning and loss business asks the same question: Where do I start?

Dr. Bauman, founder of Bauman Medical in Boca Raton, FL, has served over 20,000 men and women using surgical and non-surgical hair restoration options. He is also the founder of the Bauman Certified HairCoach program, a program that is dedicated to training and empowering salon and medical professionals to care for clients experiencing hair loss. Dr. Bauman knows that he can’t tackle the epidemic of hair loss on his own, so he has developed this program to help salon professionals diversify the services they offer, increase the number of referrals they receive, and generate satisfied and loyal clients. This proven program provides knowledge and tools necessary to equip you to accurately and appropriately care for your clients experiencing hair thinning and loss.

  

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Back to Basics: Let’s Talk Tape

In this video, I use my Walker Tape products and go back to the basics of adhesives, a foundational concept in technical skills. I describe different types of hair replacement tape and how each one is used properly. I also introduce suspended adhesives, a product that allows you to secure hair systems in a slightly different manner. I recommend you find a spot on your shelf for all of these products from Walker Tape! These adhesives are a must have for any hair replacement specialist!

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No Compromise: The Secret to Boosting Your Business

Interview with Neil Ducoff of Strategies on No Compromise Leadership

In yesterday’s blog I introduced CEO and founder of Strategies, Neil Ducoff, and you got to hear his thoughts on Team Culture and the role systems and structure play in establishing a positive team-based work environment. In this follow-up interview, Neil expounds upon his theory of No Compromise Leadership.

In this video interview, you’ll discover the following:

  • The importance of the “No Compromise” mentality
  • The story behind Neil’s book No-Compromise Leadership: A Higher Standard of
  • Leadership Thinking and Behavior
  • What “No Compromise” should look like in business
  • Four primary areas of your company that you should focus on, including Productivity,
  • Profitability, Staff Retention, and Customer Loyalty
  • How to shift your culture to a “No Compromise” mentality and business model
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Keys to Running a Successful Hair Thinning & Loss Business

Interview with Neil Ducoff of Strategies on Team Culture

I recently had the honor to sit down and speak with one of my friends and leaders in Business Education – Neil Ducoff. Neil is not only the founder and CEO of Strategies, a company founded to help salon businesses operate more efficiently and profitably, but he has also helped coach numerous salons on how to gain the absolute highest levels of success, profitability, and positive workplace morale.

The incredible team that Neil has built at Strategies has helped educate and train salons and spas, as well as general businesses, in countless ways, including increasing pre-booking rates, increasing staff productivity, teaching how to overcome cash-flow challenges, improving first-time and existing client-retention rates, and so much more!

No matter which Strategies training program it is, the power of a positive Team Culture is going to be emphasized. Watch this video interview to hear what a true leader of leaders has to say about how important a Team Culture is in this business and what we can do to take it to the next level!

In this video interview, you’ll discover the following:

  • Neil’s background
  • The importance of Team Culture, Coaching, and Mentoring
  • Elements needed to build a good team culture – systems, structure, accountability, information flow, etc.
  • A team culture’s susceptibility to toxins – ego, indifference, etc. – and how to avoid them
  • What team-based pay can do for your team and business.
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Trichology: The “CPR” of Hair Loss

Interview with Emmanuel Paul, Trichology Specialist

Today I am excited to bring you an interview with Trichology Specialist Emmanuel Paul, in which we discuss the science of trichology.  Trichology is the study of the hair and scalp – and we all know that a healthy scalp is the basis for a healthy head of hair. Therefore, it’s important for you, a salon professional, to build a relationship with a center near you that specializes in trichology so you can provide holistic treatment for hair thinning and loss.

Hair thinning and loss causes many women and men to go down a painful path. It can lead to low self-esteem, lack of self-confidence, and social isolation. If your clients are experiencing hair thinning and loss, you’ve witnessed these detrimental feelings. Your clients have probably tried all of the tricks – like wearing hats, styling their hair in a particular way, using specialty shampoo to hide or prevent your hair thinning, but the results haven’t changed.